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| Las Ketchup |
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"Las Ketchup will last a while."
-Las Ketchup
| Birthplace: Córdoba, Spain |
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| So far, Las Ketchup has been riding the wave of the infectious "Ketchup Song" right to the bank. As a number one hit in 21 countries and in several languages, the song was the summer jam of 2002, and continues to rise in popularity in North America. Whether they are a novelty act or part of the continuing "Latin invasion" remains to be seen, but early indications present a bright future for these three young señoritas. |
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| How could we go wrong with a group named after America's favorite condiment? These three Spanish sisters have taken the world by storm with the new "Macarena"-like hit that, for better or for worse, is stuck in everybody's heads: "The Ketchup Song (Hey Hah)." Though not as good on a hamburger, the song has ignited a craze worthy of global recognition. |
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Born in Córdoba, Spain, within the beautiful Andalucia region, the Muñoz sisters were part of a very large family. Though their father Juan was a famous flamenco guitarist who went under the name "El Tomate," he did not pressure his daughters to follow in his footsteps. In fact, up until 2001, Pilar, the eldest, was focusing on an acting career, while Lola was studying industrial relations in college. It was only the youngest of the three, Lucia, who pursued a career as a flamenco singer and released one album prior to establishing Las Ketchup.
With little experience and no demo, the three sisters formed Las Ketchup, in honor of their father. Based on their natural flair for singing, producer Manuel Ruiz signed them on, with Sony Music eventually grabbing hold as well. Soon after, Ruiz wrote the nonsense lyrics to "Asereje" using the background beat to the Sugarhill Gang's 1979 classic, "Rapper's Delight." Las Ketchup eventually made it the focal point of their album, Hijas del Tomate, or "Daughters of Tomate."
The release of "Asereje" coincided perfectly with the arrival of the Spanish summer vacation season. Soon, the pop anthem could be heard all over the beaches thanks to massive airplay. Tourists engaged in the dance that the sisters created for the music video (à la "Macarena") and most people were heard humming the so-called lyrics day in, day out.
Spreading like wildfire across Europe, "Asereje" became known as "The Ketchup Song (Hey Hah)" in Britain and soon it was just as popular in its home country as it was in Belgium, Holland, France, and Italy. Fifteen European countries could boast that the party hit was No. 1 in sales, while Central and Latin America also ate it up. The hit became so big that it bumped Eminem off the No. 1 spot on the European Music and Media singles chart (which represents all of Europe combined). As the platinum-like numbers rolled in, Las Ketchup became a household name and released a DVD/CD package to further promote their music. Even China's music industry is in the process of creating a Mandarin version of the song for the world's most populated country to enjoy. |
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| © Sony Music Entertainment Inc. |
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