Modeling Carrier Guide For Promotional Models
The model is the consumer's frontline connection to the product or service. The model must know the product or service inside out and be able to present information about it to the customer in a friendly, upbeat, and professional manner with the hope of gaining the customer's product loyalty. Who interested in promotional modeling can register here.
Promotions are how many models actually make a living. Modeling ranges from being hired to hand out free samples of products to staffing trade show booths in large convention halls. This is a category that rarely involves being photographed and is very much about your personality and ability to interact with people.
Being a model in this catagory means that you are a brand ambassador for a certain company. Many companies hire temporary employees who they consider to be promotional models, for any given period of time.
Promotional modeling covers a wide range of work for a promo girl including being on stands at exhibitions, handing out leaflets, or even being a 'GridGirl' which is where you are booked at car or bike races. By now you should have realized that good looks are essential, however not the same kind of looks as for fashion models. The needs of clients that book promo models for this kind of work are completely different from a magazine client for example that want a model who looks good in a beauty advertorial.
A promo girl must be able to look good for long days without the help of makeup artists and retouching! A promo model must be almost 'conventionally' good looking, i.e. the general public would consider the promo model to be attractive or even gorgeous as opposed to the looks of some fashion models which can be more of an acquired taste and sometimes downright weird! The aim of most clients that hire a promo model is to promote a healthy, successful and friendly image from their promotional models thus attracting the right kind of attention to their firm.
Whether you are launching a new product, building a reputation or simply need a boost in sales...promotions are the key to the life of your business. Great minds put together a creative plan and the promotional models carry it out. The many different forms of promoting your business are only limited by how strategic and creative the imagination.