There's nothing new about celebrities creating fashion trends.

Ashton Kutcher and his trucker hats. Madonna in the 80's. But how does this happen with a guy who wears the same outfit every time he appears in public?

Well, the folks at Uncrate have noticed that Steve Jobs seems to like New Balance 991 sneakers, as he was wearing them at the D: All Things Digital conference this year.

Uncrate advertises the sneakers by saying, "Some people buy shoes because their favorite sports star (i.e. Michael Jordan) wears them. We here at Uncrate are a little more geeky than that.

We buy our sneakers, the New Balance 991 ($99), because our favorite chief executive officer wears them — Apple and Pixar boss Steve Jobs. If they're good enough for a billionaire, then they're surely good enough for us losers."

I think The Gap is really missing out on a turtleneck marketing campaign.