Whilst many people are engrossed in season 3 of Project Runway, a real fashion competition is well on its way to fruition. Yes, it's Fashion Fringe time again.

For those that don't know, it's basically a competition looking for new British design talent and over one year, applicants will be whittled down to 10 semi-finalists and then the 4 finalists who will show at London Fashion Week.

It was founded in 2004 by Colin McDowell, Sunday Times Style magazine writer and has propelled designers like Basso & Broke and Sinha Stanic.

The 10 semi-finalists have been selected and are down in London presenting their ideas to judges like Jonathan Saunders and Susannah Frankel to win those 4 finalist spots which will be announced next week.

I'm going to try and blag a ticket to the show come September - it remains to be seen whether Fashion Fringe approve of the underdogs of fashion journalism (i.e. bloggers!) as well as the up and coming designers!